Whilst these initiatives are still under discussion, there are already plans for both to contribute to each others newsletters (Planet Rock's first newsletter is about to hit the online community), work together on Planet Rock's featured monthly artist (this month the legendary Jimi Hendrix is under the spotlight), provide specialist pages on each other's websites as well as co-author a number of articles on collecting rare music memorabilia and classic rock music and musicians.

Initially the two will provide a series of reciprocal links between the sites to direct web traffic but longer term the two wish to add value for their respective customers through unique and interesting content.

Eil.com's commercial spokesman John Warner was delighted the two companies would be working together. "This was a real meeting of the minds. We sat down and started talking about how we could help each other's customers and within five minutes it was clear we shared similar beliefs, ideas and passions about music, our brands and our audiences. It was not a case of should we work together more a case of when do we start".

"With Planet Rock's roster of DJs boasting none other than Alice Cooper, Rick Wakeman, Tony Iommi, Gary Moore, Ian Anderson and Fish it brings our customers a step closer to the rock icons that they are so avid about collecting".

Jon Norman Marketing Manager at Planet Rock continued the theme "Our audience is very passionate about their music, we wanted to give Planet Rock listeners a chance to collect memorabilia from some of their favourite bands, whether it’s a rare album or signed piece of rock history. Eil.com has the expertise and skills to offer some of the greatest rock memorabilia that’s on the market”.