APPLE LABEL A is For Apple (Rare 1960s UK Photogravure
poster print, designed for the Apple Boutique by the Dutch art &
design collective The Fool who, at the height of swinging
London, had fallen into the Beatles orbit [it was The Fool that
gave Lennon's Rolls Royce a psychedelic makeover!]. Charged
with designing and stocking the newly opened Apple Boutique,
the collective set to work producing numerous murals, paintings,
posters and all manner of psychedelic oddities. Now 50 yearson
the Fool's designs have become so iconic they encapsulate the
visual language of the era, the store itself was a financial disaster
and lasted for less than a year [most things that weren't nailed
down tended to go walkies!], needless to say, original posters
from the Apple Boutique don't come up for sale very often! The
poster has been professionally framed & glazed with a red
surround mount, brown wooden frame with golden inlay and
measure 27" x 34". The previous owner won a bid at Christie's
South Kensington, and the item still has the original lot number
on the glazed front with the original paper work on the reverse,
how's that for provenance! It's a superb item that is simply
crying out to be displayed) * contact us for delivery option otherwise glazing will be removed and replaced with perspex for transit purposes via a standard courier *.
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